MSNCFO founder Mohamed Noohu has over 25 years of varied work experience as Controller, CFO, and business owner. His background reflects diverse industries, company sizes and stages of growth, including very large, well-established multi-nationals in the oil services, logistics, transportation and Insurance industries, mid-sized companies in electronics distribution, and several start-up companies. He has owned and operated entrepreneurial ventures, an arena that entails a whole new set of dynamics – business plans, raising venture and debt capital and moving from concept to assembling resources and commencing operations.
He supervised staff and routines for accurate and timely reporting, implementation of improvement and change initiatives. He trained and coached staff in a “show and tell” manner to inculcate best practices. He understands the significance between financial accounting, attuned to conformance reporting, and management accounting, which is attuned to performance analysis – profitability and supporting business decisions. This understanding, coupled with good budgeting practices, means that companies are able to look ahead to deal with any number of financial conditions- situations that may include rapidly changing demand and resource allocation, compliance issues and competitive needs.
In the past twelve years, MSNCFO has evolved into a boutique CFO consulting firm that has worked with over 25 clients in diverse industries. We are a team trained to provide efficiency and increased productivity through a proven process. MSNCFO shares ownership for the profitability and health of their clients. We position the F & A work to see ahead, allowing for problems to be predicted well in advance so that you can respond rather than react. This revitalizes the CFO role, creating a balance between conformance and performance, the twin needs of a firm’s financial governance.
FCMA, CGMA, MBA
MSNCFO provides financial management practices that improve business performance, resulting in peace of mind for businesses wanting to pursue their passion. Through interviews, analyses, and proven procedures, MSNCFO diagnoses a company and identifies what needs to be done to align their Finance and Accounting (F&A) function to best fit their needs. This plan is then resourced, a timeline is established, and implementation begun.
MSNCFO is involved in every step of the process, supervising, training, and tracking changes. To ensure high quality results, MSNCFO monitors progress, ensures practices are sustained, and delivers an F&A capability that is renewed and full of energy, with a distinct emphasis on implementation.
Are you anxious about your numbers? Do you wish you had a good grasp of how your profits and working capital flow? Do you have a Finance and Accounting (F&A) function that is bar ely keeping the score, and unable to advise you on business options? Are they focused on the past instead of the future?
Now, envision running your business with a proper understanding of how money is made, in a timely manner. You are able to cut costs “smarter” not “deeper”. You understand cash flow issues ahead of time, and it is solved in a planned way. Now, you are able to calmly respond to issues rather than react in surprise. Your Banker is able to easily understand your business because his questions are answered timely and properly. Your business is being monitored, and problems are highlighted quickly, enabling you to take timely action. The F&A is oriented towards planning; for both the short and long term and has real input in anticipating and shaping your business outcomes.
It is time to overhaul the infrastructure – people, systems and routines to get to the next level. Meet with MSNCFO to discuss the “big picture” of your business. To develop an understanding of where you are coming from and where you want to go, we will talk to your personnel and examine your financial records and systems. We follow a planned and proven pro¬cess to diagnose and solve your F&A problems. We will use our staff and yours to implement and sustain these improvements and deliver results that will increase the value of your business.
Awards & Recognition
San Fernando Valley Business Journal CFO Award - Nominee (2012)
America’s Most Honored Professionals - Top 5% (2015)
Los Angeles Business Journal CFO of the Year Award - Finalist (2013)
San Fernando Valley Business Journal CFOs of the Year - Finalist (2013)